Remember JJC, the UK dwelling Nigerian producer of Big Brovaz fame? A couple of years back he released a solo effort ‘Atide’, then became presenter of BBC 1Xtra’s African show (currently hosted by dj Edu). He is back with a new single and video, preceding a new album. This one could become big! Don’t just take our word for it. First up, here’s the audio. Click through to see the video…

From the announcement of the video shoot: “The video is a celebration of African pride and heritage and the way it has influenced our current social trends. The aim is to take us away from the hate filled perception of the past to a more co-existent world where Blacks, Whites and everything in between can live peacefully in harmony and pride with each other. The video content features successful role-models and an appreciation for life and culture.”